ATLANTA, GA–(Marketwired – Nov 3, 2016) –  What does your foam pillow or mattress smell like? Although foam is the material of choice for comfort, It’s a well known fact that memory foam has harmful petrochemical off-gassing; that polyurethane foam doesn’t “breathe;” both create a breeding ground for smelly bacteria; and that natural rubber latex (NRL) foam has a distinctive smell when new. However, Vystar Corp.’s (OTC PINK: VYST) Vytex® NRL foam is the exception. Bedding industry experts at the bedding section of the 2016 Consumer Electronics Show, Bedding Market Show and Highpoint Market Fall Show were amazed that Vytex is virtually odorless. Steve Rotman, president of NHS, the distributor of Vytex NRL foam, and CEO of Rotman’s Furniture and Carpet, ranked #1 Independent Furniture and Mattress store in North America in 2015 by HFB (Home Furnishings Business Magazine), stated, “The smell of pillows and mattresses is critical because your nose is in close contact with them for approximately eight hours daily. All the major bedding retailers and manufacturers we have talked to are eager to finally have access to odor-free low-protein latex pillows and mattresses where you don’t have to worry about latex allergies.” With retailers reporting that approximately 30% of all foam pillows are returned due to unacceptable odor, an odor-free latex foam is a major development in a market where “in 2014, 26.4% of all households, a total of 30.7 million, made a pillow purchase.”¹ In 2014, there were $1.9 billion in sales of non-innerspring mattresses, which accounted for 30% of total mattress sales². “Vytex has a proprietary patented process that removes virtually all of the naturally occurring rubber proteins that create the typical latex odor and cause allergic reactions in some individuals,” stated William Doyle, Vystar CEO. “The result is an odor-free latex with the lowest levels of proteins of any latex — undetectable using accepted protein ASTM testing methods.” Products manufactured using Vytex foam versus regular NRL foam have the added advantage of being eco-friendly, stronger, and more evenly buoyant. Vytex foam is whiter and brighter while maintaining all the positive characteristics of natural rubber latex including excellent elasticity, breathability, biodegradability and resilience for a superior pillow and mattress. Before purchasing your next foam pillow or mattress, simply sniff. For a free sample of Vytex foam, please email info@vytex.com Vytex mattresses, pillows and toppers are available through the following retailers and wholesalers: Rotman’s Furniture and Carpet; Gold Bond Brilliance® line retailers; and Bed Bath and Beyond: 12 Park Elm. Additional retailers are being added regularly. Visit www.Vytex.com for the current retail outlets. Sources: ¹ The Retail Group Research Store, Putting Together the Utility Bedding Puzzle (http://furnituretodaystore.stores.yahoo.net/utilbeddpzzl.html) ² non-innerspring mattress statistic from ISPA 2014 Mattress Industry Report of Sales & Trends For details on Vytex licensing, deproteinization or purchase, contact info@vytex.com or (866) 674-5238, x1 About NHS Nature’s Home Solutions, LLC (NHS), a Worcester, Mass.-based distribution company devoted to identifying and bringing to market innovative, high quality, certified sustainable, eco-friendly durable materials and components for use in the home furnishings, apparel, and other markets. For more information, contact srotman111@aol.com About Vystar Corporation Based in Atlanta, GA, Vystar® Corporation (OTC PINK: VYST) is the exclusive creator of Vytex Natural Rubber Latex (NRL), a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex and can be used in over 40,000 products. Vytex NRL is a 100% renewable resource, environmentally safe, “green” and fully biodegradable. Vystar is working with manufacturers across a broad range of consumer and medical products bringing Vytex NRL to market in adhesives, balloons, condoms, medical devices, mattresses, toppers, and pillows. For more information, visit www.vytex.com. Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are “Forward-Looking Statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as “believes,” “anticipates,” “intends,” “plans,” “expects,” and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.