ATLANTA, GA–(Marketwired – Oct 20, 2016) –  Vystar Corp.’s (OTC PINK: VYST) Vytex® ultra low protein latex is in a rubber commodity category by itself — offering all the advantages of natural rubber latex (NRL) while minimizing the challenges that previously hindered NRL use in many applications. Dr. Ranjit Matthan, an internationally renowned rubber expert, Founder of Polymer Consultancy Services P Ltd and the Vystar Director who oversees Vystar’s research and development stated, “Vytex is revolutionizing the latex industry with its innovative, yet easy to integrate process that results in an environmentally friendly, biodegradable and economical material. It minimizes water and chemical use throughout the manufacturing process and removes the antigenic proteins that cause latex sensitivities. For a minor incremental cost, a stronger, odor-free, eco-friendly superior latex can be produced for use in more than 40,000 natural or synthetic latex products without latex allergy concerns.” Vytex reduces latex allergy-inducing antigenic proteins to undetectable levels as measured by today’s standard protein tests through the use of Vystar’s multi-patented deproteinization dispersion kit. By minimizing the risk of allergic reaction and/or users developing latex allergies from long-term latex exposure, Vytex can be used by latex-sensitive individuals without fear. Vytex is ideal for a broad array of skin contact applications, such as medical and electrical gloves, condoms, balloons, cosmetics, and catheters, as well as myriads of other products including cushions/padding, apparel, bedding, toys, and coatings. Vytex retains all the positive characteristics of natural rubber latex that make it highly desirable such as touch sensitivity, elasticity, strength, flexibility, liquid impermeability and comfort. It is superior to other lattices in that Vytex has virtually no odor, so no chemicals or additional processes are required to mask or reduce odor. Unlike alternatives, such as vinyl, nitrile and neoprene, which are petroleum by-products, Vytex is a sustainably sourced, renewable and biodegradable natural material. Additionally, Vytex does not have the off-gassing (release of toxic gases) common to memory foam and other petrochemical foams. Vytex is an economical, superior alternative to NRL that is readily available globally. Latex processors can license with Vystar to produce Vytex using the Vytex deproteinization kit or can purchase Vytex materials from Vystar’s licensed processors networked in an international distribution chain covering the U.S, Europe, Central America and Southeast Asia. Processing of Vytex can be done with existing processing equipment with minor modifications and processing cost. Its low- and no-nitrosamine and low- and no-ammonia formulations create a cleaner, healthier, more sustainable manufacturing environment for workers. And for many applications, it uses less water and fewer chemicals to produce a stronger, odor free, brighter, whiter latex. Vystar requires rigorous protein and colloidal testing of each batch of Vytex to ensure quality control, product integrity and ultra low protein levels. “Choosing between Vytex and regular latex is like choosing between regular and organic strawberries when there is only a minor incremental price difference,” said Steve Rotman, President of Nature’s Home Solutions, the distributor for Vytex foam noted. “Of course you’re going to choose the organic strawberries and Vytex because they are safer and healthier at little to no additional cost.” Rotman noted, “Many industries that love the characteristics of latex but have shied away due to latex allergies can now easily offer the benefits of latex with Vytex due to our global production and supply chain. Our supply network is quickly expanding as the industry realizes what a game-changer Vytex can be for them.” Bill Doyle, Vystar CEO, stated, “We are funding ongoing research for new latex formulations that will further improve Vytex, in addition to working with numerous clients to develop customized formulations to meet their specific needs for mattresses, pillows, toppers, cushions, medical gloves, condoms and more. With Vytex, we anticipate that latex allergy concerns will soon be a thing of the past.” For details on Vytex licensing, deproteinization or purchase, contact info@vytex.com or (866) 674-5238, x1 About Nature’s Home Solutions Nature’s Home Solutions, LLC (NHS), a Worcester, Mass.-based distribution company devoted to identifying and bringing to market innovative, high quality, certified sustainable, eco-friendly durable materials and components for use in the home furnishings, apparel, and other markets. About Vystar Corporation Based in Atlanta, GA, Vystar® Corporation (OTC PINK: VYST) is the exclusive creator of Vytex Natural Rubber Latex (NRL), a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex and can be used in over 40,000 products. Vytex NRL is a 100% renewable resource, environmentally safe, “green” and fully biodegradable. Vystar is working with manufacturers across a broad range of consumer and medical products bringing Vytex NRL to market in adhesives, balloons, condoms, medical devices, mattresses, toppers, and pillows. For more information, visit www.vytex.com. Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are “Forward-Looking Statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as “believes,” “anticipates,” “intends,” “plans,” “expects,” and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.